If you've ever booked a hair colour appointment with us, you'll know we always ask about patch testing, especially if you're a new guest to the studio. It's not just a box-ticking exercise — it's a genuine safety step that protects you from potentially serious allergic reactions. But the way we patch test has changed, and we want to explain why. Allergy reaction from hair colour What Is a Patch Test — and Why Does It Matter? Hair colour products, particularly permanent and s

We asked our colourist and self certified blonde specialist, Nicola Purple shampoos are everywhere—but most people are either overusing them or expecting far too much from them. The result? Flat, dry blondes that never quite look “expensive.” Understanding how (and when) to use them properly is what separates a clean, bright blonde from one that feels dull and overworked. You're using it too often This is the most common mistake. Purple shampoo isn’t designed for daily use—it

The latest cuts spotted on celebrities are softer, more wearable, and built with shape and longevity in mind The New Bobs: Refined, Not Rigid Margot Robbie: a deliberately undone, choppy bob that isn’t cut blunt, so softening the traditional shape, adding texture and fluid movement through the ends. Style with Davines Volume Mousse and Texturising Dust for a more effortless finish. What this means: It’s less about one bob, more about tailoring the shape to your texture, fac