We asked our colourist and self certified blonde specialist, Nicola Purple shampoos are everywhere—but most people are either overusing them or expecting far too much from them. The result? Flat, dry blondes that never quite look “expensive.” Understanding how (and when) to use them properly is what separates a clean, bright blonde from one that feels dull and overworked. You're using it too often This is the most common mistake. Purple shampoo isn’t designed for daily use—it

The latest cuts spotted on celebrities are softer, more wearable, and built with shape and longevity in mind The New Bobs: Refined, Not Rigid Margot Robbie: a deliberately undone, choppy bob that isn’t cut blunt, so softening the traditional shape, adding texture and fluid movement through the ends. Style with Davines Volume Mousse and Texturising Dust for a more effortless finish. What this means: It’s less about one bob, more about tailoring the shape to your texture, fac

I Hair Colour by Nicola If there’s one thing we can all expect over time, it’s that our hair will eventually start to go grey. For years, the default solution was to cover greys completely with permanent colour as soon as they appeared. The problem with this approach is the regrowth. As your natural hair grows through, it often creates a harsh line, making greys stand out even more — sometimes within just a few weeks. Grey blending offers a softer, more modern alternative, It